Whose weirdo idea is this? Personally, I think it's embarassing and beneath us.
On the other hand, I can see how it might make sense. The Sox sign Roger to what, a year? At most? They throw a couple of million bucks his way and squeeze the last droplets out of his 95 mph fastball arm. They put a nostalgic paintjob on it for the fans and *presto* you've got yourself a reliable starter for exactly one season.
I'd rather not go with that plan. It's bad luck waiting to happen. It might be fun to see him in a Bernie and Phyl commerical, though, or maybe Sullivan Ti-yah.